During this year’s IDFA, there were endless discussions going on about the invasion of the so-called New Media in the realm of documentary filmmaking. Cross media platforms, interactive content, digital rights, viral broadcasting and many even stranger geek terms have been lobbying all over the Rembrandtplein venues, demanding to be permanently incorporated in the dictionary of film financing. They claim they represent the shape of things to come. They claim to be the future. To a certain extent, they are probably right. However, the gurus and experts promoting this brave new world usually avoid mentioning that most of them still haven’t got a clue how to make any real money out of all this. Read more »
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